It's a Family Affair
One day, a Whole Foods employee asked her what she did with all the boxes. When she told him, he said, “well, if you make salad dressing, why haven’t you shared it with us?” So she did. The reaction: “we don’t sell anything like this, and we should!”
A few samples were all it took to convince the Whole Foods buying team to put Dress It Up Dressing (as it soon became) on the shelves of its Friendship Heights location. And within three months, it was in 14 stores.